OFF THE SHELF FARM is a PASTURE-BASED farm, where flocks of CHICKENS and SHEEP rotate through the hilly pastures of New Marlborough, MA.
CLIENT
Anna Huston & Rob Perazzo
SERVICE
Branding, Packaging Design

Off the Shelf Farm

BRAND STORY
Anna and Rob are passionate community driven and empathetic people, who wanted a brand that spoke to their mission and dedication to feed their local community with a loving approach to raising animals for food. Organic shapes, inspired by the artist Mattise, used in the logomark is a nod to Anna's grandfather, an abstract painter who was a farmer in his youth. The bold typeface for Off the Shelf Farm evokes confidence in their approach to agriculture, adding a sense of stability to an identity that is honest, forward-thinking, and compassionate.
KIND client WORDS
So lucky to have been able to work with Salve Design Studio on our re-brand. She listened, asked us lots of hard questions about who we are and what our farm is about so she could create something authentic and true to us. It was so inspiring to see how she created an image and brand from just words and ideas. 10/10 Salve Design Studio is who you need for your next project!"‍ Off the Shelf Farm
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recent PROJECTS
Photography for Off the Shelf Farm by Stephanie Zollshan, and Anna Huston
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Off the Shelf Farm

OFF THE SHELF FARM is a PASTURE-BASED farm, where flocks of CHICKENS and SHEEP rotate through the hilly pastures of New Marlborough, MA.
CLIENT
Anna Huston & Rob Perazzo
SERVICE
Branding, Packaging Design
BRAND STORY

Anna and Rob are passionate community driven and empathetic people, who wanted a brand that spoke to their mission and dedication to feed their local community with a loving approach to raising animals for food. Organic shapes, inspired by the artist Mattise, used in the logomark is a nod to Anna's grandfather, an abstract painter who was a farmer in his youth. The bold typeface for Off the Shelf Farm evokes confidence in their approach to agriculture, adding a sense of stability to an identity that is honest, forward-thinking, and compassionate.

KIND client WORDS

So lucky to have been able to work with Salve Design Studio on our re-brand. She listened, asked us lots of hard questions about who we are and what our farm is about so she could create something authentic and true to us. It was so inspiring to see how she created an image and brand from just words and ideas. 10/10 Salve Design Studio is who you need for your next project!"‍ Off the Shelf Farm

“Having a real logo, and a real brand that we can stand behind — not only to promote but also to grow our business — to me, is significant. This feels like a really big representation of how much we have evolved as a farm and a business.” - Huston (Interview with theberkshireedge.com)

SEE MORE

recent projects
Photography for Off the Shelf Farm by Stephanie Zollshan, and Anna Huston
Home
WorkAboutContact
@salvedesignstudio
WorkAboutBlogContactHome

‍

Home
About
 Work
Blog
Contact